1. Audience:

The primary audience for the IPL Environmental Stewardship Report is opinion leaders in the communities where IPL does business. In addition, the Report is being provided to the general IPL customer audience and to select targeted audiences as an event handout and a leave-behind collateral piece. Another audience for the Report is IPL employees, each of whom received a Report in the mail at their home. The Report is
also available to the public via IPL’s Web site

2. Desired Response:

The IPL Environmental Stewardship Report was created as an affirmation to its constituents of IPL’s commitments to environmental preservation, protection and renewal. The Report reinforces IPL’s philosophical position on environmental stewardship while also quantifying examples of the wide range
of specific actions the company has taken to bring its principles into practice. IPL has long been involved in both operational and community activities that encourage wise use of environmental resources, and that promote protection and preservation of the environment.

3. Measurables:

Because distribution of the Report began on March 20, 2008, IPL has received only anecdotal input from recipients; however, each commenter so far has praised the Report’s effectiveness in conveying its intended message. IPL performs periodic research among community leaders (the primary audience of this piece) via a survey. During the next opinion leader survey, IPL will be watching response trends on environment-related questions to see if this Report may have positively influenced perceptions.

4. The Collaboration Experience:

Gosh, where do I start? Working with Penelope – or Lope as I now know her – was a true collaboration. I gave Lope starting points for ideas, and certain constraints, but wanted her to really be a part of the process. She really came through. Her background, having spent time in Indianapolis, proved valuable as well. She took feedback, and offered solutions that were dead-on every bloody time, and on time, too. She turned work around exceedingly fast without sacrificing the aesthetic.

5. The Final Result:

The IPL Environmental Stewardship Report struck a special friendship while working with artist Penelope Dullaghan. Penelope was brought in as a collaborator on the project, offering knowledgable, artistic solutions that were dead on every time (not to mention beautiful and succinct).

IPL has long been involved in both operational and community activities that encourage wise use of environmental resources. Their collaboration with Penelope, who’s artwork and personality is ever eco-centered, was an obvious choice.

From the client:

“Penelope turned work around exceedingly fast without sacrificing the aesthetic. And fun to work with? Oh yeah. We should start calling her Funelope.”

This project is currently a contender for the 3rd quarter Trigger Award.� Check back in august to see if they win, and good luck to IPL and Penelope Dullaghan!

Curtis Parker recently finished work for Brown University Alumni Magazine. Curtis’ Illustration helped tell the story of the historic tasks undertaken by the baby-boomer generation. Author Steve Hochstadt reflects on the differences between generations, and Curtis created a sophisticated illustration to drive the point home. Be sure to check your local news stand to read the full article.

Penelope Dullaghan lends a little inspiration for an article in Discipleship Journal.

The Communication Arts Annual 49 has hit the shelves and as usual, it features multiple SHA artists. Special notice goes to Mutt Ink, who is featured in the “Fresh” section of the magazine. Highlighted on page 166, Mutt Ink is honored as one of the nation’s most exciting fresh talents.

Mutt Ink’s philosophy is “Slow down and look up,” but it’s also apparent that they’ve done a lot of looking around. With consideration of today’s current issues and concerns, they create work like the following, this one being for and organic perfume featured in the New York Times.

Check out Mutt Ink’s portfolio here for more examples of their thought-provoking illustration.

While you’re flipping through the latest Communication Arts, keep your eyes out for the other artists who have earned their place in the publication:

Penelope Dullaghan

Curtis Parker

Larry Moore

From Rob’s blog:

It’s always nice to find somebody who’s willing to adorn their skin with your art.

I happened to find this pic by chance on someone’s MySpace profile. I don’t know the fella and didn’t know he had my piece tattooed on him. One thing I DO know however, he obviously has SUPERIOR taste in art. I look forward to being “befriended” by him and getting to know more about the guy who wears some of my art on his body.

Check out some more of Rob’s work by visiting his portfolio.

In this episode of Hullabaloo, Scott sits down with Skip Rhodes of Rhodes Works LTD. Rhodes Works is an organization of Interpretive Planners and Designers who work with universities, museums, corporate visitor centers,and other insitutions who want to tell a story through visuals.

Find out more about Skip Rhodes here.

Scott Hull Associates is happy to announce the winners of the Trigger Award for the third and fourth quarters of 2007. The Trigger Award celebrates the success resulting from the collaboration of SHA clients and SHA artists, as measured through tangible, real-world results. The name is derived from what our clients intend to achieve with original illustration?¢‚Ǩ‚Äùto ?¢‚Ǩ?ìtrigger?¢‚Ǩ¬ù a specific response within a target audience. Our judges have evaluated each of the nominations, the results yielded by those efforts, and designated the projects listed below as the Trigger Award winners for the first quarter of 2008.

We?¢‚Ǩ‚Ñ¢ll announce the Trigger Awards quarterly. If your project with an SHA artist has produced the measurable results you intended to achieve, please submit your project for a Trigger Award.

And now, the winners!

Trigger Award Winner #1

Our Client: Breakwater Communications
Print Advertising Manager: Jeff Benton
Artist: Visit Greg LaFever
Their Client: Ranger Boats
Project: Ranger 2250 cut-away illustration

From our client:
Ranger Boats was looking for a way to promote two major selling features of one of our new products; quality of construction and safety. We were creating a 4 page flyer for dealer showroom and tradeshow displays. Our target audience was families and outdoorspeople in middle to upper-class households. Greg helped us create a realistic looking 3-dimensional “cut-away” illustration of our new family/recreational boat the 2250 SS. The illustration provided prospective customers with an inside look at the construction and safety aspects of the new product in a way no other visual could produce. As the cornerstone of our 4 page retail flyer, this illustration was well received. Thanks in part to this illustration, we were able to exceed our first quarter sales projections for this new and unique product.

Visit Greg LaFever’s portfolio to see more of his work.

Trigger Award Winner #2

Our client:Lew Lara
Art Designer: Giuliano Enrico Springhetti
Artist: Penelope Dullaghan
Their client: Fleury
Project: Series of Illustrations for a campaign targeted at women and men aged 25+ until 70 yrs

From our client:
This campaign was targeted at women and men aged 25+ until 70 yrs, married or not, ordinary people, higher income. We first want our target audience to feel the emotion that Fleury is the best place to go when you might have a health problem. We want our target audience to know that Fleury has the best machines and the best doctors in Brazil. We want to reduce the normal feeling that people usually don t like very much to go to a health care facility, because if they do, they are having some kind of health problem. With our illustrations we want to convey a more friendly and comfortable ambiance.

The artist we worked with understood our target very well, producing illustrations that are very refined, elegant, exactly tuned to our target.

Visit Penelope Dullaghan’s portfolio to see more of her work.

Look for the next round of Trigger Awards this summer!

The latest edition of Cricket Magazine is out, and Penelope Dullaghan contributed her artwork to the design and overall aesthetic of the issue. The assignment was?Ǭ†a seasonal cover, not related to the stories in the issue… but meant to evoke the feeling of early summer.

What could be better than to capture being outside, chasing butterflies?

About Cricket magazine:

For 30 years, CRICKET magazine has delighted and entertained young readers ages 9 to 14. It has won virtually every award given to kids’ literary magazines and has been praised by many, including the Los Angeles Times, who called CRICKET ?¢‚Ǩ?ìad-free, with high-quality pages and top-notch writing and illustrations.”

There is no better option for kids looking to explore their world than CRICKET magazine, the best kids’ magazine out there!

Find out more about Cricket Magazine here, or visit Penelope’s portfolio.

Grant Gilliland just finished up an interview with SFStation, a San Francisco based news and entertainment website.

You can see more about SFstation over here.

Once you’re done listening to the chat, why not check out Grant’s Portfolio?